Join the Mission.
Our mission is to elevate your spirit. We're looking for adventurous, active, and ambitious people to join our crew, launch our brand, grow our business, and celebrate peak moments. Elevate your spirit!
A little about us.
Rocket Vodka is the leading California vodka handcrafted from 100% apples, distilled in the Polish tradition. The mission of Rocket Vodka is to elevate your spirits. As the official Après Spirit®, Rocket Vodka celebrates good life, good times, and peak moments with friends and family.
A lot about you.
You get people. You understand and connect with people. You love to listen to and learn from people. You create and thrive on positive and productive relationships. You empathize with people. You elevate other people through positive and productive partnerships.
You get creative. You are a customer-obsessed, people-focused, and design-thinking creative with a passion for creating provocative, original concepts and content against a strategy. You have a deep understanding of storytelling and the writing craft to provide clear creative direction.
You get collaboration. It is critical that you come up with breakthrough ideas of your own, but you will also be called on to collaborate with others. You will balance working with our sales, marketing, product, analytics teams to help create breakthrough and elevated work.
You get growth. You love to listen and learn. You aspire to do more with your life. You have big ambitions. You have a growth mindset. You are agile, adapt to, and even seek out new situations, scenarios, and responsibilities.
You get social. You are fluent in Instagram, Twitter, and Snapchat. You are a curator and creator with a sharp eye for content, photos, videos, and moments that make people click and stick, tap and follow. You know how to build audiences and engage them.
You get it done. You follow through and get things done. You have integrity and grit. You work hard without burning out. You are organized and pay attention to details. You are independent and thrive on autonomy. You have your act together.
Your peak moments. What we’ll do for you.
Career. Dream it. Do it. Achieve it. Build your resume and learn on the job. You’ll have lots of autonomy and opportunities to build bullets for your resume and LinkedIn profile.
Coaching. We’ll share what we’ve learned and best practices in leadership, management, entrepreneurship, marketing, sales, and operations. We thrive on learning.
Collaboration. We’ll work together as a team to build our people, build our culture, build our community, build our brand, and build our business. #oneteam #onedream
Our peak moments. What you’ll do for us.
Your brief, in priority order:
We’re building a new creative content Brand Experiences program that will be responsible for a broad range of creative, design, brand, content, and marketing initiatives. Inspired by Red Bull and Liquid Death, this program will deliver creative, content, community, and communications that click and stick.
You have to love to create, with everything that entails: creative, content, community, and comms, creating tribes. Concepting, iterating, reformulating, taking risks. Designing, crafting, presenting. Revising, recombining, fine-tuning. You have to love it all, because we thrive on creative energy.
Our Brand Experiences program requires knowing our customers by heart – and the products they depend on, building and maintaining strong relationships with numerous teams, keeping an eye on cultural contexts for every campaign we build, and understanding the ins and outs of our business.
Our vision for the Brand Experiences program is to create a creative content, community, and communications center of excellence, delivering benchmark-beating, goal-crushing, and award-winning creative that amplifies the brand and accelerates business growth.
Your inspiration:
Who/lifestyle: we celebrate you and your peak moments … spotlight on swimming, biking, running, skiing, snowboarding, hiking, etc. … and the people who do it
What/product: California vodka from 100% apples that pairs perfectly in mouthwatering cocktails … spotlight on cocktails/recipes, food pairings … and the people (and places) who serve it (mixologists/bartenders)
Where/ingredients: handcrafted in California from 100% apples … spotlight on delicious apples, fresh water, cool mountains, stunning geography, Northern California … and the people (and partners) who make it
When/après/cocktails: #alwaysaprès with friends and families … spotlight on people enjoying our launchpads, bars, food/restaurants, après sport, etc. … and the people who enjoy it
Why: elevate your spirit, charities
Your deliverables, in priority order:
Conduct competitive intelligence and their brand experience (top 5-10 vodkas)
Suggest an approach, style-guide, media and brand experience (website & social)
Update/create assets (website, social)
Create new animations (social, website)
Record audio logo (social, website)
Create launchpads playlists
Provide style-guide and editable assets for future use (social, website)
Draft creative campaign
You Have
Passion for elevated, breakthrough creative content to fuel world-class, omni-media campaigns
Understanding of 360-degree, full-spectrum media, including traditional, video, digital, social
Experience with interdisciplinary creative, editorial, marketing, media, and production teams
A growth mindset, positive attitude, and demonstrated hunger for continuous learning
Ability to drive cross-functional collaboration and consensus without clear authority
The diplomatic savvy to build positive and productive partnerships inside and out
A track record of proactively establishing and following through on commitments
Excellent interpersonal, organizational, creative, and communications skills
A strong work ethic and strong core values (honesty, integrity, creativity)
Problem-solving skills, constantly thinking about ways to improve
Passion for technology and cool products
High taste level. Culturally aware.
Low ego. Good person.
